Lyfe Cycle x Boost
2026
Boost Your Lyfe is a two-Saturday collaboration between Boost Coffee and [LYFE] Cycle, held on 2nd and 9th May from 10am to 3pm. The brief had three ideas to hold together: coffee, movement and community. I designed the event poster and the menu, and the goal was to make a cup of coffee and a spin class feel like part of the same morning.
The poster is built as a collage of cut-paper shapes. A cyclist leans over an orange bike and a runner strides through the lower half of the frame. Both figures are angular, faceted and bright green, so they read as pure energy rather than portraits. Around them, mugs and matcha glasses float like the objects you reach for before and after a workout, alongside sunbursts, hoops and fragments of blue and magenta. None of it is arranged literally. The coffee, the bike and the road all pile into one composition, so the poster feels like the moment after a session, when the endorphins and the caffeine arrive together.
A fine grain runs through every shape, which gives the flat colour the feel of a screen print or a risograph. The palette is electric blue, hot magenta, acid yellow, orange and green, set against near-black. Against that dark ground the colours glow, and they have the same restless energy as a studio in motion. The headline, "BOOST YOUR LYFE", is set in a wide, heavy sans with a motion blur smeared across the end of the line, so the type seems to speed away as you read it. The poster fades from black into pale grey at the bottom. That is where the practical details sit, with both partner logos and the dates in bold type, and the time held in a simple oval.
The menu carries the same world into something people can use at the counter. It reverses the poster's gradient, with a light, grainy top that dissolves into black, so the two pieces feel like a matched set. The section headings (Coffee, Matcha, Add Ons and Desserts) are smeared with the same motion blur as the poster title. The items below are set in clean, light capitals with prices aligned to the right, so the list stays fast to scan while the illustration does the playing. A white coffee cup with a yellow starburst and a green matcha glass reappear from the poster as the menu's mascots, surrounded by blue and pink shards, and the spiky stars scatter through the layout like sparks. The drinks lean towards the same active crowd, with collagen matcha, an electrolyte vitamin C matcha, banana oat cookies and protein bowls sitting next to the espresso and lattes.
Together, the poster and menu give the collaboration one loud, consistent identity. It looks like a morning that starts on a bike and ends with something in a cup.
Poster and menu design for Boost Coffee x [LYFE] Cycle.